The foundation for another success story from Toyota was laid at the 1989 Tokyo Motor Show. The brand introduced a concept model called "Recreational Active Vehicle with 4-wheel drive." This display car looked very futuristic. At that time, no one could imagine that it would become the brand's best-seller. However, it received such positive feedback from the public that the company's management started thinking about creating a new model. In 1991, the project got the green light, and the hard-working Japanese team began their work.
In March 1994, the RAV4 (XA10) made its first appearance at the Geneva Motor Show. This was an all-wheel drive SUV, built on a monocoque body. Toyota truly started a revolution. Engineers and marketers opened the way for a new line of crossovers. A compact car appeared on the market that felt equally good on asphalt and off-road.
Initially, sales of the Toyota RAV4 started in Japan in May 1994. Only three-door versions were available, and the basic model's price was about 1.5 - 1.7 million Japanese Yen. This was about $15,000 - $17,000 US dollars at that time. Over 31 years, we have seen five interesting stages of its development. The RAV4 has always adapted to the demands of its time and has become a big part of millions of people's lives.
On May 21, 2025, the global launch of the sixth generation of Toyota's very successful RAV4 model took place in Tokyo. This sixth generation marks a new, higher level of technology, design, and environmental responsibility. It has become an important symbol of progress in the brand's history. This new model fundamentally changes how customers interact with the car. It offers unmatched technology, eco-friendliness, and a better user experience.
The new RAV4 uses the brand's latest software development platform, Arene. This platform sets a completely new standard for driving, safety, and comfort. Toyota Safety Sense's newest package greatly improves the safety of drivers and passengers. The sixth-generation RAV4 is available as both HEV (Hybrid Electric Vehicle) and PHEV (Plug-in Hybrid Electric Vehicle).
Customers will be able to choose their preferred model from three different styles, to match their lifestyle:
Sales are planned to start in Japan and North America in December 2025. For Europe and Australia, sales will begin in the first half of 2026.
