Georgia’s car market is going through a big change. Even with global economic challenges, the country's luxury car segment is entering a brand-new stage. A few years ago, ultra-luxury brands like Lamborghini, Rolls-Royce, or Ferrari were very rare on Georgian roads. Seeing one of them always caught everyone's attention. Today, however, their number is growing steadily and noticeably.
This trend shows that the high-income group in Georgia is growing, and money is becoming more concentrated. Besides local demand, another important reason is the tax and customs system. Compared to other countries, the conditions in Georgia are often attractive to foreign owners. Because of this, seeing supercars with Georgian license plates in European cities and famous resorts (like Monaco) is no longer a surprise.
According to Geostat (National Statistics Office of Georgia), in the first six months of 2026, more than 78,700 cars were registered for the first time in the country. Because of this, the total number of registered cars reached 1,975,829. With this massive overall growth, the increase in exotic and premium cars is especially clear.
According to the data from the first six months of 2026, the following cars were registered in Georgia:
- Lamborghini – 43 units (Total: 112)
- Ferrari – 26 units (Total: 100)
- Bentley – 21 units (Total: 167)
- Rolls-Royce – 14 units (Total: 120)
- Aston Martin – 6 units (Total: 39)
- McLaren – 1 unit (Total: 9)
- Maybach – 1 unit (Total: 6)
- Bugatti – 1 unit (Total: 5)
The price of these cars ranges from hundreds of thousands to several million dollars. In the past, bringing such exotic cars to the country was rare and happened only through individual orders from abroad. Today, there is a stable and growing market. This shows that capital is growing in the country and the wealthy segment is developing continuously.